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Frequently asked questions.


Is my business right for BMW Innovation Lab?

We want to help startups take their business to the next level through collaboration with BMW. We’re interested in all startups that can help us, in one or more of the categories described. Your startup needn’t be at the very beginning of its journey. Maybe you have a product already, maybe you even have paying customers. If you feel that your startup could benefit from working with BMW then we’d love to receive your application.

When’s the deadline for applying?

6th April 2018

What info do I need to provide in my application?

We ask you for information about you, your product or service, your team and your company. Don’t hold back, let us know how great you are!

Is there a minimum age?

You must be at least 18 years old to enter the BMW Innovation Lab.

I don’t live in Japan, can I apply?

Of course! The best innovators can come from anywhere. Bear in mind that you may need a visa to participate in the accelerator and that you will be required to travel to Japan during the programme.


Is BMW Innovation Lab like other accelerators?

We believe we are different. We’ll provide your business with opportunities to:

  • Trial your product with BMW
  • Receive mentoring from Senior BMW Executives
  • Gain insights from subject matter experts through a top-notch education programme

What is the process?

The programme has 4 stages:

1. Apply
2. Pitch
3. Programme
4. Demo

See our timeline for more info.

When is the BMW Innovation Lab programme running?

BMW Innovation Lab will run from the 18th June – 30th September 2018

Where is BMW Innovation Lab?

BMW Innovation Lab is at the headquarters of BMW Group Financial Services in Tokyo (Japan).

Where will the mentors come from?

Mentors will include senior executives from BMW Group Financial Services Japan, experts within the wider BMW business, entrepreneurs and external subject matter experts. A full list of mentors will be announced in due course.

What does the day-to-day look like at BMW Innovation Lab?

BMW Innovation Lab’s itinerary is designed to help you create game-changing products. You’ll accelerate your working to rapidly develop your product, receiving essential guidance on key decisions speedily, from your mentors. Each startup’s experience on the programme will be unique – we tailor the mentoring and education programmes to meet your business’s specific needs.

When will I receive investment from L Marks?

Investment decisions will be finalised at the end of the programme, i.e. after the 10 weeks Lab is completed.

Will L Marks invest in every company that joins the programme?

We will decide which startups we invest in at the end of the programme, i.e. after the 10 weeks Lab is completed.